NBC News
Automattic has announced it will soon launch the.blog domain.
Automattic, the company behind WordPress.com, now controls the.blog top level domain name.
From today's announcement: "For more than a decade, the word "blog" has been synonymous with 'your home on the web.' And since 2005, WordPress.com has been proud to help you create a unique space that is all yours".
WordPress' backing will be huge for this domain name and new top level domain names in general. Popular website hosting service WordPress.com intends to change that, announcing Thursday that.blog domain extensions will be available for Internet users later this year.
Like other new top-level domain rights owners, Automattic will first offer trademark owners the chance to secure .blog names that match their registered marks in a "sunrise" registration period.
Pricing is still being finalised, but Automattic did mention that it will be in the standard range for new top-level domains, while there will be some premium pricing for higher-value names. That'll be followed by a "landrush" registration phase where individuals can apply to buy domains before open registration begins.
Mullenweg also reveals that Automattic paid about $19 million for the rights to run the .blog registry.
Source: WordPress Announces .BLOG, Will be Available This Year
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