Ready for another land grab?
Automattic, parent company to WordPress.com, has secured the rights to manage the sale and registration of.blog domains from later in 2016.
Primer Nivel S.A., the company behind My.co, won an auction for the heavily-contested top level domain name previous year.
As Automattic founder Matt Mullenweg wrote on his personal blog, the acquisition has been in the works for some time.
From today's announcement: "For more than a decade, the word "blog" has been synonymous with 'your home on the web.' And since 2005, WordPress.com has been proud to help you create a unique space that is all yours".
The company announced the news, fittingly, in a post on WordPress' official blog but didn't say exactly when they would arrive or how much the new top-level domains (TLDs) will cost. Popular website hosting service WordPress.com intends to change that, announcing Thursday that.blog domain extensions will be available for Internet users l ater this year.
The sunrise period for the new domain will launch in August 2016, allowing trademark owners to register.blog domains associated with their brands.
Mullenweg also reveals that Automattic paid about $19 million for the rights to run the .blog registry. "I'm excited we won and think that it will be both an unbelievable business going forward and give lots of folks an opportunity to have a fantastic domain name in a new namespace and with an easy-to-say TLD", he wrote.
Source: WordPress secures rights to manage .blog domains
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